Júlia Center - Threedimensional Media Façade in Andorra
The headquarter for Júlia Perfume Group is brought to life with the transparent media façade IMAGIC WEAVE® HO. The multidimensional media façade, made of TYLER Design Mesh and THT-LED profiles consists of 18 different resolution areas and a high resolution LED-Screen.
The Júlia Perfume Group solely focussed in the perfume sector with a house brand perfume line, perfume shops and beauty centers in various locations in Andorra and Spain. To give the headquarter for Júlia Parfume Group a modern and contemporary look, the architects from OROBITG - Arquitectura & Urbanisme planned a complete redesign of the building.
The aim of this modernization was to convey the exclusive image of the perfume group to the building´s outside. The façade of the Flagshipstore should be developed as an advertising medium to strengthen the customer communication.
“Due to the flexible system by W.S. TYLER, the media façade is harmoniously integrated into the existing façade without affecting the view of the building negatively” describes Ciro Orobitg Pérez (OROBITG - Arquitectura & Urbanisme) one argument for the media façade system.